Industry News, Printers News

Piper-Heidsieck Champagne, Crown Create Special Packaging for Australian Open

Chooses premium metal packaging inspired by a tube of fresh new tennis balls.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Crown Aerosols & Promotional Packaging Europe collaborated with champagne producer Piper-Heidsieck to launch a promotional tin for the Australian Open tennis tournament (Jan. 14-27, 2019). As the official champagne of the tournament, Piper wanted to celebrate the competition, the first of four Grand Slam tennis events held each year, with a limited edition premium packaging format. Piper-Heidsieck turned to Crown’s team of specialists to bring the packaging concept – which was inspired by...

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